Offering an ‘experience’ is great but we want to take things one step further and offer a real retail moment, customising the experience to every individual taking part. We believe to achieve this, customisation of products and services should be a true consideration at retail, available in store, offering a sense of excitement where customers are encouraged to explore and celebrate their individuality whist engaging with a brand.
Brands that seek to achieve a personal connection will undoubtedly benefit from sharing their stories with their audience and vice versa. This approach where purpose, individuality and free expression of both consumer and brand allows relationships to thrive.
With a customised experience, people are 44% more likely to become repeat buyers, and 22% are likely to share positive comments or post on social media. Designing a moment that allows customers to take pride in their own personality, values and beliefs is key for both the individual and the brand. The experience become heightened making products and services something special, something worth holding onto, something that’s owned and truly theirs.