Denim Days 2017, Amsterdam

Denim Days, 17-23 April, Amsterdam

With the highest concentration of denim brands worldwide, Amsterdam will be the centre of the indigo universe this week. Amsterdam Denim Days is a serious celebration for denim lovers, packed with events for consumers, innovators, educators, brands and buyers.

Office Twelve has been working recently on a pan-European retail design project for C&A. With a 175 year old Dutch heritage, every European knows C&A. They are the number one denim brand in Europe, and one in 3 children wear the label.

As some writer said for American Fabrics magazine back in 1969, “Denim is one of the world’s oldest fabrics, yet it remains eternally young.” (This is not necessarily true, as demonstrated by Jeremy Clarkson.)

We’re not ashamed to admit that we pretty much live in denim here at Office Twelve.

Here’s a random selection of what were wearing today…

Denimheads will no doubt have honed in on Julian’s 19oz Japanese red line selvedge.

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