Here comes the sun!
First things first… a huge shout out to our Scott who ran yesterday’s London marathon in sweltering temperatures. A record 386,050 people applied for this year’s race – almost a third more than 2017 and the highest number for any marathon in the world. If only they hadn’t run out of water…
Moving swiftly on, as we enter the second quarter of 2018, the evolution of physical retail shows no signs of abating. Big retail centres are defying the doomsayers as they continue to reconfigure themselves as consumer hubs for entertainment, education and fitness alongside the traditional retail offer. Brands are embracing the new store model designed to excite customers, and online pure players are recognising the advantages of bricks and mortar locations.
The retail landscape continues its trend towards experience. Stores are transforming into destinations where shoppers are encouraged to see, explore, try and buy through any channel they want. Unexpected collaborations are shifting the sands of traditional offerings, tapping into the pursuit of instant gratification and personal connection.