Retail showrooms are something that are typically renowned in industries such as car dealerships and Sofa Manufacturers. But the Showroom we speak of is a different type of showroom, what we are talking about is the concept of a branded experience, where a customer can experience both brand and product in its best possible light, truly touching, feeling, and breathing the brand and product by becoming immersed in the space.
As the retail landscape continues to morph and shift as does the consumer, their increasing appetite for something special continues to grow. Consumers no longer want to see products in a simple display forum, especially if it is a high involvement purchase decision, and they definitely do not want the hard sell. Instead, why not explore the opportunities of providing an all-encompassing branded arena for the products to thrive in and naturally sell themselves.
A Showroom concept can also provide the opportunity to give consumers added value, a service that isn’t traditionally available for them on other sales channels, a service that you may not typically provide. A great tool to aid in securing footfall by having something a little extra that makes their visit worthwhile. Another benefit is that a Showroom concept can come in all shapes and sizes much like we discussed in our recent blog ‘Mobile Retail’, and allows brands to test new markets, different products offerings and collaborations without the large investment retail estate can typically come with.
Consequently, the Showroom retail initiative is now grabbing the attention of brand leaders as they explore alternative ways to excite, inspire and engage the customer. Here are a few brands leading the way in the new merging retail concept.