We thoroughly support this notion; we believe the bigger the challenge the greater the opportunity. Some brand responses are not just for the ‘here and now’ but also for how we will shop and interact with brands in the future. The pandemic has accelerated change and provided another dynamic to the way we shop and engage with brands.
Since March, we have found ourselves working with brands to hold workshops, exploring ways in which they can remain socially distant, but creatively connected. Each brand has different needs, customers, and responses to the crisis, and this was an opportunity for the O12 team to work with clients to explore new ideas and concepts to help them remain connected.