SUSTAINABLE MINDSET
SUSTAINABLE MINDSET
Concern for the Planet tops retailer loyalty and is having a huge influence on customer decision making and behaviour. A report from Drapers online suggests that nearly half of UK shoppers say that they are likely to shop with an alternative retailer if they offer sustainable delivery options. As a result, brands are now prioritising sustainability.
May saw the 10th anniversary of the Copenhagen Fashion summit with a gathering of over 300 industry leaders, looking to tackle the challenges around sustainability, circularity and workers’ rights in the fashion industry.
As shoppers continue to become more environmentally conscious; brands, retailers and designers need to explore ways in which the customer experience, brand stories, product stories and physical environments demonstrate commitment to sustainability. Progress is gathering momentum but needs to go much further by enforcing consideration and awareness throughout the creative process.
We believe that sustainability can look innovative and beautiful. It does not need to be a compromise; it needs to be a conscious decision.
As an agency we feel it is our responsibility to not only reduce the impact in the creative process but to consider everything from design, to sourcing material, production, delivery, installation and after-life. Plastic plays a big part in all of our lives and can be difficult to avoid. Where possible we recycle, reuse, repurpose and dispose of material responsibly. We have partnered with Plastic Oceans to raise awareness foe the ever-growing mountain of waste we are creating as consumers.
We are a creative agency and make no bones about it. We appreciate the challenges are complex, and sustainability can be measured in many ways. By thinking consciously, we are creatively evolving and exploring solutions to lead the way in sustainable consumerism. These incremental steps we are making are helping to support our partners and clients take sustainable steps forward.