The rise of the Un-Store
There’s been a lot of talk on US retailers embracing the “un-store” – a retail space that doesn’t stock products. By ditching the instant sales-based model in favour of one that focuses on customer engagement, product education and services, the shopping experience becomes less about the bottom line and more about top-line brand engagement and loyalty-building. Here at Office Twelve, it’s always been about the environment and the experience. We take a look at some of the brands who are leading the way.