UNFORGETTABLE EXPERIENCES.
UNFORGETTABLE EXPERIENCES.
Coca-Cola and Netflix’s Stranger Things launched a one day only pop-up arcade in Shoreditch back in July. The experience was designed to celebrate the launch of the third series, set in 1985 the year that Coco-Cola introduced the New Coke recipe.
The space took the shape of the show’s arcade, plus The Upside Down from the globally loved science fiction series. Filled with 80’s games including the Dragon’s Lair, also featured in the show. Guests could win prizes via a live gaming leader board, endless Instagram moments and taste Coco-Cola’s sugar free drinks. And for those with the most knowledge of the show got to experience the secret Upside Down, hidden within the space.
Nice work! Why? Because cleverly Coco-Cola is playing on nostalgia, Stranger Things only supports this as we all know that’s what the show does best. Both Coke and ST lovers are fully immersed into the experience creating emotional connections more quickly by absorbing people into the nostalgic experience. Providing that impossible to experience anywhere else feeling, apart from the then and there.
Experiential design at its finest and somewhere outside of the brand world. Boomtown had its first festival way back into 2009, skip forwards to this year and it enjoyed over 66k visitors. Bands, musicians, performers and actors become part of the experience, mingling with the crowds bringing multisensory and sometimes challenging moments which are all designed to add to the ambience.
Each year there is a new story, characters and adventures to be discovered. Themed districts made from walkways and streets evolve from glimpses into the future to way back when scenes. At the turn of every corner, Boomtown has the ability to shift people’s senses as they navigate through the site.
Experiential design in full force. Boomtown delivers true escapism, through its design it creates a sense of wonderment, its taps into curiosity and the intuitive desire to get involved and escape from the real world. The success in the growth of Boomtown shows how effective it is to create emotive and meaningful connections with audiences through the power of experiential design.