Vitra Pop-Up, Amsterdam

Some people are just crazy about chairs. Violet, Account Director at Office Twelve Amsterdam, couldn’t resist popping in to the newly-opened Vitra pop-up.

Dedicated to the iconic Eames’ plastic chair… “It’s a great pop-up. Beautiful and simple, and unashamed in its heroing and sale of just one classic product.” 

Vitra Pop-Up Store Amsterdam
Reestraat 14
1016 DN Amsterdam

Originally designed for a competition held by New York’s Museum of Modern Art in 1948, the chair is now widely considered to be one of the most important furniture designs of the 20th century.

Pop-up customers can design their own custom version and have it delivered in just 72 hours.

Vitra has also collaborated with the Saatchi Gallery and London’s Churchill Hotel to create a suite for art and design lovers where everything is for sale.

Interesting, but does anybody really want to sleep in a showroom?

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