Boo is a family-run brand based in Leicester who currently have a Burger takeaway space on London Road, Leicester, serving locally sourced, high-quality products at competitive prices. With the growing success of their London Road location, the team wanted to expand the brand further. Boo contacted O12 after securing a space within the recently developed Food Court at Fosse Park, Leicester.
Boo wanted an agency that could realise their vision and understand their ambition for the future of the brand. Boo had already established the brand, but they wanted to develop a stronger brand identity in order to support the forecasted expansion, not only at a physical level but digitally too. Boo wanted all touch points of the brand to be considered from social content to the physical menu to the materials used, everything needed to be considered. Boo wanted to create something out of the ordinary and not just a standard burger takeaway restaurant. They requested a presence which could be adapted throughout any future additional stores, a concept which read unequivocally Boo, but also offered a new experience, so the consumer never feels in the same place twice.