As part of the growing popularly of the Crocs brand, they were presented with the opportunity to launch the brand across Foot Locker stores in London, Paris and Frankfurt. Crocs introduced the campaign, #heretochange which heroes body positivity leading with a local influencer that was relatable and aspirational to the Foot Locker demographic. O12 created a series of supporting graphics, display areas and windows localised to that store and selected influencer. O12 strived further to create an urban aesthetic for the brand to exude Foot Locker’s street and sneaker head culture. Through combining raw materials such as scaffolding, beams and spray paint texture, Crocs seamlessly became part of the store.

ABOUT YOU, an online German retailer, held an event as part of Berlins Fashion Week 2021. ABOUTYOU created a hall area for attendees to gather and socialise, 19 of their stocked brands were selected to appear in the hall. Crocs wanted to create a space which celebrated the brand and offered them the all-important Instagram-able moment. O12 created an impactful space through simple yet striking LED frames and glass displays of the Crocs product, alongside a bold hashtag statue, together they stood out amongst other brands.

Awake NY x Crocs collaboration celebrates the importance of family, Awake NY’s Creative Director wanted the collaboration to be centred around the concept of ‘Home Is Where The Heart Is’. The collaboration features neon purple/Black heart print and New York theme Jibbitz launching in Foot Locker stores in Paris, Frankfurt and London. At the centre of the launch space O12 designed an Awake themed photobooth, customers were able to take photos and collect printouts from the machine. The space further featured product plinth raisers and was supported with digital display screens.