Undeniably, Crocs have experienced huge global growth recently with over 87% share increase in the past year alone. As part of this growth, Crocs Europe wanted a creative partner to support in designing and delivering in store collaboration activations, creative concepts, and updating all-encompassing branded environments across Europe, aligned with their strategic continued growth.

Crocs x Foot Locker

As part of the growing popularly of the Crocs brand, they were presented with the opportunity to launch the brand across Foot Locker stores in London, Paris and Frankfurt. Crocs introduced the campaign, #heretochange which heroes body positivity leading with a local influencer that was relatable and aspirational to the Foot Locker demographic. O12 created a series of supporting graphics, display areas and windows localised to that store and selected influencer. O12 strived further to create an urban aesthetic for the brand to exude Foot Locker’s street and sneaker head culture. Through combining raw materials such as scaffolding, beams and spray paint texture, Crocs seamlessly became part of the store.

Crocs retail 3D mock up

Crocs x Footlocker

Crocs x Citadium

Crocs launched in Citadium, Paris, a three-floor premium department store which appeals to a younger demographic, named ‘The palace of streetwear’. Crocs wanted to create a branded space that would successfully appeal to Citadiums’ demographic. Crocs also wanted to hero the launch of their new Paris Jibbitz in light of the location of the store. To stand out amongst competitors, O12 created a space where customers could engage with the brand in a playful way. O12 created a free-play grabber machine, providing customers with the chance to win a free Paris Pack Jibbit. Additionally, Crocs wanted to celebrate the diversity of the brand, which O12 delivered through a series of bright, colourful features and soft seating areas, allowing customers to try on their Crocs. The Pop-up activation area successfully created a buzz, creating ques which surpassed the stores entrance.

Crocs x Citadium
Crocs x Citadium

Crocs x About You

ABOUT YOU, an online German retailer, held an event as part of Berlins Fashion Week 2021. ABOUTYOU created a hall area for attendees to gather and socialise, 19 of their stocked brands were selected to appear in the hall. Crocs wanted to create a space which celebrated the brand and offered them the all-important Instagram-able moment. O12 created an impactful space through simple yet striking LED frames and glass displays of the Crocs product, alongside a bold hashtag statue, together they stood out amongst other brands.

Crocs x About You

Crocs x Awake

Awake NY x Crocs collaboration celebrates the importance of family, Awake NY’s Creative Director wanted the collaboration to be centred around the concept of ‘Home Is Where The Heart Is’. The collaboration features neon purple/Black heart print and New York theme Jibbitz launching in Foot Locker stores in Paris, Frankfurt and London. At the centre of the launch space O12 designed an Awake themed photobooth, customers were able to take photos and collect printouts from the machine. The space further featured product plinth raisers and was supported with digital display screens.

Crocs x Awake
Crocs x Awake

Crocs x Natoo

Crocs teamed up with a French Youtuber Natoo, for an exclusive pop-up launch at Galeries Lafayette in Paris. The launch of the collaboration included pastel colour ways of the Crocs Classic Clog and a collection of 8 clairvoyance inspired Jibbitz. As part of the mystic theme O12 designed and created an interactive fortune telling machine. Customers were able to engage with the crystal ball and find out their fortunate via the digital screen featured on the machine. Digital content was created to reveal the individual fortune including animated tarot cards and videography of Natoo herself.

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