The ‘inventors of laminate’, Formica, sought an agency to design their first Pop-up Showroom. Located in Clerkenwell, the heart of the London interior design community, they wanted to engage and inspire current and future creatives and specifiers. It was intrinsic to the Pop-up Showroom to convey the brand’s unrivalled quality, service, sustainability, and innovative product lines.
Having begun in 1913, Formica has played a significant role in our British pop-culture history and has an epitome of cool, modern characteristics that they wanted to share through short-term experiences throughout the space. Individual assets were required to be designed and created for the Clerkenwell location, but to stay in line with Formica’s sustainability values, each asset needed to be modular, adaptable, and portable. Able to move and suit any environment, so that they could be reused and recycled at other Formica locations.