Office Twelve were awarded their second project of the year with designer homeware retailer Heal’s – as they continue it expand their retail estate. O12’s first project with Heal’s was to design and install their first regional flagship store for the Midlands. The pop up space was to be situated in Birmingham’s most stylish shopping and lifestyle destination – the Mailbox. Three years on and the store continues to delight visitors with carefully curated display and customer touchpoints.
O12 were then asked to build upon the design concepts that we deployed in the pop-up showroom. The store required 10 key areas to be strategically placed, with a design that would inspire the customer as soon as they step into the space. Other areas such as the home fragrance and lighting areas would need to stimulate direct purchase.