For the first time in history, the majority of non-essential retail closed its doors all over the world for a number of weeks due to the coronavirus outbreak. This posed several challenges not only for O12 but for our clients too. As a reaction to Covid-19, we reached out to our clients to hold strategic workshops in order to provide support through this challenging time.
One of Nike’s challenges was how they were going to create digital content with their influencer network during this time. With the limitations of social distancing and global lockdowns, this made photoshoots and contact near impossible. Nike provided us with a recent consumer insights study and challenged us to come up with a solution.