O12 have worked with Lyle & Scott for over 5 five years, becoming a strategic partner supporting their European growth strategy. Firstly, by designing their Cheshire Oaks outlet which subsequently lead to a more strategic relationship. O12 were tasked with not only elevating the Lyle & Scott outlet offering, but to help bring consistency across their wider retail estate with a concept that celebrated the heritage of the brand. O12 supported their outlet offering but have also helped to bring consistency to their wider retail estate and have now delivered four new European stores: Stockholm, Utrecht, Amsterdam, Rotterdam over the past two years.
More recently Lyle & Scott revaluated their retail proposition at their Edinburgh Flagship store. As their strategic partner O12 were commissioned to assist with the design and delivery of the space. Lyle & Scott aspirations for the store were to celebrate their brand heritage whilst also resonating with today’s consumer by offering something different from other retailers. An experiential concept that offers customers more than just an environment where apparel can be purchased.