Adopting Magasin’s established design language of squares, Office Twelve developed a herringbone wood pattern utilising different materials. This resulted in a design language that remained within the Magasin brand and was then exploited throughout the design and delivery process.

The space was designed to be spacious ensuring the customer journey was clear. Using elegant hot spots, subtly staged visual merchandise and open shelving, the design echoes exclusive boutique.

Designer collections are presented against a backdrop of high-quality finishes featuring laser etched branding. Tiered plinths are used to create dynamic displays, using concrete and solid maple for visual merchandising.

The overall result is spacious and sophisticated with every element evoking the premium quality of the department offering.

The new design principles define every moment of the premium in-store experience, down to the smallest detail. Due to the success of department, Magasin rolled out the design to two more of their locations, Aalborg and Aarhus.