Brief
Danish Department Store, Magasin du Nord awarded Office Twelve a second project following the award-winning success of their Christmas Windows.
The requirement was a full design and fit out of a new contemporary shop in shop for their womenswear department in flagship store Copenhagen.
The premium department was a new retail offering, focusing on a new post-demographic consumer bringing a number of designer brands yet to be stocked by Magasin into store (Kenzo paris, Alexander wang).
The design covers approximately 150m2 including fitting rooms, a cash desk, feature display and seating areas. All of which had to absorb the Scandinavian heritage of Magasin, and a blend of simplicity fused with modern day femininity.