Office twelve were given a two-week lead time to provide the creative direction, production and installation of a travelling exhibition ‘The Grail Tour’ celebrating the return of the ‘Concord’ Jordan 11’s. Working closely with the Nike NBHD Team, Office Twelve were asked to design and create an interactive approach to gifting items to key influencers that would be invited to a private event, before it opened up to the public.

A pre-seed exhibition that brought high volumes of attention to the release. Large amounts of user generated content across social media platforms were triggered as a result of the event.

The creative execution of the event acted as a core creative direction for the Nike North Team and set the tone for the remaining Northern retail estate, as ‘The Grail Tour’ continued to make its way around other countries.