O12 were asked to produce a mobile shop in shop concept for the launch of UGG’s FW20 Campaign in Germany. Ugg wanted to create an immersive and playful creative built around the feeling of UGG. The space needed to be a tactile experience with soft curved lines and textures to create a sensory experience mimicking the textures of UGG. The space was required to capture the attention of the customers by offering a platform for a travelling instore experience together supported by a social media campaign to stimulate customer engagement across key destinations in Europe.

The concept has already appeared in four locations throughout Germany and is soon heading to its fifth. The success of the travelling brand experience has resulted in the commissioning of O12 to create a similar concept for locations in Sweden. Jim Bout, EMEA Trade / Whole Marketing Manager Decker Brands stated ‘The O12 team has been able to understand our brand and its identity quickly and has translated this into a successful pop-up retail execution that brought our product categories perfectly together.’