Brief
Wedgwood wanted to create an immersive retail experience surrounding their fine china collections. This store concept was to be installed in four locations throughout China, and the experience would include areas of tea testing where customers could experience the fine china as part of their buying process within the retail space itself. Office Twelve were approached by Wedgwood, as part of their partnership with the wider Fiskars group, to support on the design pack, technical development, project management and delivery of the stores in the four locations – Shenzhen, Shanghai, Hangzhou and Xiamen.